This highly concentrated purple shampoo has been specially formulated to care for all blonde, lightened and grey hair. The sulfate-free formula works to gently cleanse, tone and repair hair while keeping hair hydrated from roots to ends. Elevated with Olaplex’s signature bond-restoring complex, this lightweight formula creates a rich lather as it works to neutralise brassiness and boost brightness, leaving hair looking fresh and healthy.
Suitable for all hair types. Cruelty-free, Gluten-free, Paraben-free, Sulfate-free & Vegan friendly formula.














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